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Sulfate-free shampoo gently purifies to keep blonde hair bright & shiny Removes deeply-embedded debris & dulling pollutants Delivers illuminating sparkle & shine Protects hair color and toners Specially formulated for natural & decolorized blonde hair Experience unparalleled shine with this sulfate-free shampoo. Designed for natural and decolorized blonde hair, this gentle yet effective formula removes impurities and pollutants that can dull your bright blonde locks. It also provides protection for your hair color and helps maintain toner vibrancy. Treat your blonde hair to a truly bright and vibrant appearance with this illuminating shampoo.