Permanent Hair Color

What is it? Clairol Professional Crème Permanente hair color offers up to 100% gray coverage and is enriched with our deep conditioning Soy4Plex formula to deliver long-lasting, multi-dimensional results with reflective shine. Our crème hair color nourishes and smooths as it colors for healthy-looking...

Clairol Soy4Plex leaves hair deeply conditioned, with up to 61% more reflective shine, multi-dimensional color and long-lasting results. Soy4Plex Liquicolor offers 57 inter-mixable shades.Key Benefits:- 84% more conditioning than leading brands - 61% more shine (versus untreated hair) - Multi dimensional results - 100%...

Clairol Professional developed Premium Creme for quick, accurate shade selection and easy, reliable custom formulation. The 46 shades are divided into 9 Tonal Pillars. Each Pillar is: Based on the standard, universally accepted Level and Tone system. Calibrated, providing flexibility to intermix* shades within...

Creme of Nature Exotic Shine Color is a permanent hair color that is infused with double the conditioning power of Argan Oil and strengthening Micro-Sphere technology. The first of its kind, Exotic Shine Color will provide rich, long-lasting color results. Plus, it strengthens, conditions,...

Fade-resistant rich conditioning color is an innovative formula that delivers vibrant, fade-resistant color and shine. This formula contains dark and lovely's exclusive moisture seal technology for double the conditioning power specially designed to help protect relaxed and natural hair while coloring. The result is...

SAME ICONIC FORMULA.NEW LOOK ON THE OUTSIDE. On the outside, IGORA ROYAL® has undergone a complete transformation with a modernized design and more sustainable packaging. Yet, you can expect the same high-performing, iconic formula on the inside!  True-to-swatch color results  Reliable, even and luminous color  Optimal color...

Just one try and you’ll see why Vero K-PAK’s pure tone, permanent crème palette is the joi of artistically adventurous colorists everywhere! Quadramine® Complex repairs and protects hair during the color process, allowing you to create endless one-of-a-kind shades with the unsurpassed condition, vibrancy...